Word of mouth
TALK Marketing develops brand specific programs via TALK
exclusive database of clubs, groups and organizations. Distribution
of samples and/or promotional materials at scheduled meetings,
gatherings and events generate communication amongst target audiences,
thus creating product/brand awareness. TALK Marketing’s unique
relationship with and usage of group leaders (thought leaders)
affords marketers the ability to reach their target audience via
the grass roots setting generating trial and stimulating “word
of mouth” peer dialog and purchase. TALK Marketing offers
customized vehicles that can reach every target audience with
efficient, cost effective and controlled dry or wet sampling programs.
TALK Marketing’s participating groups have been able to
sample, and/or receive coupons and promotional materials from
categories such as the following:
- Food & Beverage: coffee/specialty coffee, cereal,
pudding, healthy snacks, vegetarian products, frozen/refrigerated
foods and beverages, gourmet cookies, tortilla chips and salsa.
- Household Goods: antibacterial wipes, dry wipes, dishwasher
detergent, storage bags, home dry cleaning product, fabric freshener.
- Personal Care: toothpaste, hand cream, anti-aging facial
products, feminine hygiene products, shampoos and cream rinse,
hair color/perm products, makeup, dental whitening product.
- Health Care: OTC, DTC educational programs for prescription
products and/or targeted health-risk awareness.
- Consumer Services: Educational programs informing consumers
of services available to them.
- New Product Launches: for shampoo, cream rinse, dishwasher
detergent, dry wipes, tooth whitening product, home dry cleaning
product, anti-aging facial products.
Our clients include Procter and Gamble, Revlon, Pharmacia, The
Clorox Company, Con Agra, Novartis, S.J. Johnson & Son, Wyeth,
The Kellogg Company, Georgia-Pacific, General Mills and Bausch
Reach up to 20 million consumers within the U.S. through TALK
Marketing’s exclusive database of clubs, groups, and organizations.
ABOUT TALK Marketing's Targeted Word of Mouth (WOM) Consumer Sampling
or Promotional Programs:
INTERACTIVE & EXCLUSIVE! TALK Marketing’s highly
trained placement personnel contact individual Group Leaders (according
to our clients target profile) who belong to a diverse
selection of social, civic and professional organizations. Group
leaders are personally invited to participate in your customized
sampling/promotional program and bring materials/samples to their next
- Standard WOM Programs: reaching target consumers through
small, medium and large group settings.
- Customized WOM Programs: exclusively small group settings,
Medical, Ethnic, C & D Counties, specific targets, and Group
Group Leader Preview Program:
AT HOME TRIAL! Reaches Group Leaders (thought leaders)
of clubs, groups and organizations to invite them to "preview"
your product/services. Creates implied endorsers/thought influencers
to sell for your brand.
Direct to Target Program:
COST EFFECTIVE! Samples sent directly to groups from our exclusive database
belonging to a diverse selection of social, civic and professional
organizations that agree to receive periodic shipments from TALK
Marketing for membership/event distribution.
SHARE THE BENEFITS! Groups from our exclusive database
are invited to participate in Cooperative Word of Mouth Consumer
Sampling Program. All the benefits of a TALK Marketing WOM Consumer Sampling Program
and this cooperative program contains a generous corporate
discount for companies who contract with 3 or more participating
brands and meets program standards.
SPECIAL- Rapid Distribution Program:
SPECIAL PRICING! Contact TALK Marketing now for reduced
sampling rates for rapid distribution of dated, soon to expire,
surplus materials/inventory as well as targeted sample distribution
for large-scale events/organizations.
“TALK MARKETING reaches your best potential consumer in all aspects of their
lives-social, civic, religious, political, work and play!”