TALK Marketing reflects the consolidation of sampling, research
and fulfillment capabilities originally begun by TAL International Marketing
over 25 years ago.
TALK Marketing is a full service marketing company committed
to providing our clients with word of mouth consumer sampling
and promotional services at the grass roots level. TALK Marketing’s
exclusive database of clubs, groups and organizations and the
use of the group leaders/influencers offers our clients a sampling/promotional
vehicle to distribute, educate and interact with group leaders
and their members. TALK Marketing reaches your best potential
consumer in all aspects of their lives-social, civic, religious,
political, work, and play.
Our main focus is on customizing every word of mouth targeted
consumer sampling program to meet the needs of each brand/service.
TALK Marketing offers a variety of consumer sampling programs
including: product dry or wet sampling, educational-DTC/OTC sampling,
group specific sampling (PTAs, Nurses, Moms, Seniors, male & female,
youth/teen/college), ethnic sampling and group leader (in-home trial) product
Our goal is to partner with our clients to provide a sampling/promotions
program that is highly targeted, efficient, cost effective, interactive
and that develops word of mouth from peer to peer to leverage
the selling message of each brand/product.
TALK Marketing’s services also include consumer research and
fulfillment/assembly. Our research department develops
quantitative conversion studies amongst those consumers that actually
experienced the sample/material trial. TALK Marketing’s research programs
include Post-Program Surveys, Post-Program Surveys with Control Cell,
Pre- and Post-Program Surveys, Consumer Information Surveys, In-home Product
Testing/Surveys, and Focus Groups/Panels. -
“TALK Marketing provides word of
mouth consumer sampling and promotional services at the grassroots