Survey Measurements Such As:
• Product/Material Feedback
• Consumer Awareness
• Competitive Brand Usage
• Purchase Intent
• And Much More!
"My family loves it! We're switching to this brand!"
"First time I've used this product. I would never have
tried it from the ad and coupon in the newspaper, the sample sold
me on it…!"
"I am personally purchasing my second bottle of lotion - I
love it. If it weren't for the sample I would not have bought this
Ask consumers questions such as:
"Approximately how many hours per week do you spend
browsing the Internet?”
"Which types of magazines do you subscribe to or read
"Which types of activities do you participate in during
your free time?"
"Where in the supermarket would be the most helpful/
convenient location for meal/recipe ideas?"
And much more!
Acquire valuable consumer research
Measure the impact of Your TALK Sampling Program
Because our client’s samples or promotional materials are
distributed to consumers at their club, group, or organization
monthly meetings, all TALK Marketing Programs are measurable.
We can follow up with sample/material recipients via a survey
to acquire a variety of consumer feedback 4, 8, or 12 weeks after
product distribution. Survey participants are selected at random
and remain anonymous which supports honest consumer feedback.
A monetary incentive is offered for survey participation in the
form of a check made payable to the organization or desired charity
for each completed survey submitted by an organization member
by the deadline provided.
Each client's survey is developed to meet the individual client's
All TALK Research Program respondent bases are 100-200 unless more
or less is requested.
Research data is tabulated by an independent tabulation company
and forwarded directly to the client. A data summary report is
then provided by TALK's Research Department.
Select from one of the following Research Programs:
Post-Program Survey - Provides quantitative data on a
variety of topics. This research program is used by marketers
who want to acquire feedback directly from consumers at a designated
time period subsequent to sample/material distribution. A post-program
survey may also be conducted the same day following product trial
for immediate consumer feedback, if no data measurements are desired
regarding consumer purchase in the month or more following sampling.
Post-Program Survey With Control Cell - Coincides with
our Post-Program Survey. This research program is most often used
by marketers who want to measure the impact of a TALK Sampling
Program at a designated time period subsequent to sample/ material
distribution and want to compare this data with
that from like consumers who did not participate in your TALK
Pre- and Post-Program Survey - This research program is
used by marketers who want to survey consumers prior to their
receipt of samples/materials and then again at a designated post-program
time period via two separate survey distributions for the comparison
of data sets.
Let TALK Marketing meet all of your Consumer Research needs…
In addition to and independent from TALK
Program Surveys, TALK can meet all of your consumer research needs
via a wide variety of research programs to acquire valuable data
from your best potential consumer.
TALK Consumer Information Survey - Provides quantitative
and qualitative data on a wide scope of topics and consumer behaviors.
This research program is used by marketers who want to acquire
targeted or general consumer research, but do not have the need
for specific product sampling.
In-home Product Testing Survey - Acquire high-validity
data for product claim support or product development. Screened,
scheduled participants experience your product in the comfort
and convenience of their own home followed by survey participation.
Focus Groups - Focus group sessions with TALK Marketing's group
leaders give opinions on products, services, and/or promotions.
These sessions can provide valuable feedback on your product/brand
direction. Typically 8-10 consumers. Video-taped sessions available.
JUST ONE OF TALK Marketing's SUCCESSFUL SAMPLING PROGRAMS!
Snack Chip - Test vs. Control Cell TAL 8 Week Post-Program
- To increase consumer awareness of the client's brand of new
- To encourage trial
- To generate purchases for the brand
- To generate word-of-mouth for the brand
- Implemented a TALK Marketing Word of Mouth Sampling Program among target
consumers which provided retail-size containers of chips and
salsa, festive serving trays, napkins with product logo and
serving spoons for group members'
- Wet-sampling of the snack chip at their meeting.
- Conducted a survey 8 weeks following sample distribution
in a Test cell and a Control cell of like participants.